Project Highlights: Real Results, Real Clients

Strategy and Branding

for Jamie Sleigh Coaching

We began with a whiteboarding session for brand clarity, then created on-brand website copy and a detailed Brand Bible with core narratives and vision. Three custom personas were developed to fit different scenarios, alongside three keynote pitches. Finally, we designed 16 actionable ‘Quests’ for a clear six-month roadmap, building a strong strategic foundation for growth.

Market And Competitive Research

for Secret B2C Client

In a recent market research project for a B2C client in a highly competitive industry, we conducted a comprehensive competitor analysis and strategic review. For confidentiality, all company names have been redacted and replaced with placeholders (e.g., Product A, Competitor B, Competitor C). This case study demonstrates how data-driven insights can enhance market positioning and drive sustainable growth.

Key Achievements

1. Strategic Market Repositioning:

Initially, our client's flagship product, Product A, faced intense competition in a saturated segment dominated by larger brands like Competitor B, which held over 30% of market share. We recommended shifting focus to a more promising segment targeting affluent consumers.

This strategic pivot led to a significant increase in market share, with Product A capturing 16.5% of the affluent consumer segment. By targeting a less competitive market, our client quickly established a strong foothold and minimized direct competition with established players.

2. Quality-Driven Product Enhancements:

Rather than launching a new product, which carried high risks of cannibalization across existing segments, we advised improving the quality of Product A. The enhanced formula emphasized premium attributes, enabling the brand to compete effectively against high-quality offerings from major competitors.

This decision drove a 27% increase in sales during a key growth period. By focusing on quality enhancements rather than cost reductions, our client maintained strong brand loyalty and positioned itself as a premium choice in the B2C market.

3. Optimized Distribution Strategy:

A key finding from our analysis was a significant gap in product availability, which hindered sales growth. Instead of simply increasing production, we recommended optimizing distribution by partnering with specialty stores, supermarkets, and e-commerce platforms.

This strategic shift improved product visibility and accessibility, resulting in a notable increase in market penetration and a stronger competitive position, effectively capturing market share from Competitor C, known for its extensive distribution network.

4. Sustained Sales Growth & Profitability:

The combined strategies of repositioning, product enhancement, and distribution optimization resulted in a robust recovery from early sales challenges. Retail sales increased by over 25%, and the diversified product portfolio reduced price sensitivity, allowing for healthier profit margins and sustained growth.

Strategic Benefits of B2C Market Research

1. Clear Competitive Advantage: Our analysis provided the client with actionable insights, enabling effective differentiation by targeting underserved segments and improving brand perception.

2. Enhanced Customer Loyalty: By refining the product formula and emphasizing quality, the client gained a competitive edge, boosting consumer loyalty and preference over lower-cost alternatives.

3. Informed Decision-Making: Data-driven strategies allowed the client to avoid costly missteps, such as launching new products that might cannibalize existing offerings, while optimizing resources for maximum impact.

This project illustrates how comprehensive market research and strategic analysis can transform business performance in the B2C sector, leading to increased sales, market share, and long-term profitability.

Managed Media Services

for ZenKimchi

We drove significant growth in follower count through targeted TikTok, Reels, and YouTube collaborations with popular Korean space influencers. We secured Netflix and book deals, handling the logistics and hosting. Our efforts led to a 217.8% increase in Facebook reach, 176.8% more page visits, a 568.3% boost in Instagram reach, and a 130.9% rise in profile visits.

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